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"The Orange Julius concept has stood for premium blended fruit beverages for more than 70 years, so the time is right."Īmerican Dairy Queen, Minneapolis, develops, licenses and services a system of more than 6,000 Dairy Queen stores in the United States, Canada and 18 other countries. "Consumers have told us they are looking for a premium branded fruit smoothie and beverage option in the sea of low quality smoothies available today," said Westrum as to why the DQ system was introducing Orange Julius beverages. Soon fans were asking, "Give me an orange, Julius!" Sales escalated and the name of an original was born, according to the company. Bill introduced the drink to Julius who then began selling the beverage. So Bill decided to blend his orange juice with a few choice ingredients that made it less acidic. His friend Bill Hamlin liked oranges, but they upset his stomach.
The original began with Julius Freed, who operated an orange juice stand in Los Angeles. acquired the Orange Julius concept in 1987, but the brand has been around for more than 85 years. All Rights Reserved."Adding Orange Julius Premium Fruit Smoothies and Julius Originals to all Dairy Queen locations fits with our strategy to keep our menu fresh and enhances not only our beverage offerings and menu appeal but also our competitive advantage," said Westrum. Social Media pages may include recipes from other sites owned by us and others. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites. All names, labels, logos or other identifying marks or designs of products pictured are trademark their respective companies and are used under the fair use doctrine. All other content, unless otherwise noted, is by Mark Hester and is his opinion only. In 1987, Orange Julius became a fully owned subsidiary of International Dairy Queen.
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